There aren’t any raindrops on roses or whiskers on kittens, but Paris Hilton’s latest venture does feature some of her favorite things. The starlet is launching a signature fragrance, appropriately named Paris Hilton, on Monday, May 16 in London.
“I wanted to create a fragrance that was sweet and sexy,” says Hilton in a statement. “I created the scent a few years ago and it contains all the things I love … flowers, fruit plus a special, sensual ingredient: pheromone.”

There’s no word about whether these pheromones will mimic the purported power of men’s scents such as Axe and Tag and render the wearer irresistible. Paris does describe her fragrance as “magical” though.

“It is the last thing I put on before I step out to party — it’s a signature, a style statement, it’s memorable,” she adds. “My sister and my friends love it too.”

The 24-year-old heiress will play hostess at Il Bottaccio, a posh venue housed in a 19th century French Renaissance building overlooking Buckingham Palace Gardens. Family, friends and other celebrities who aren’t angry after the T-Mobile Sidekick-hacking incident will be on hand to party.

Hilton’s big-screen debut, “House of Wax,” recently opened in second place at the weekend box office. In the past year, she’s starred in the third season of “The Simple Life,” had herself immortalized as a wax figure, opened Club Paris in Orlando and recorded a pop album soon to be released. Teen People recently named her to their annual list of “25 Hottest Stars Under 25.”