Paris’ ad is hot, but restaurant sales are not

Carl’s Jr. has only seen 1.7 percent gain despite Hilton’s sexy pitch

It generated a whirlwind of publicity and attention, but so far the controversial Paris Hilton ad for Carl’s Jr. has yet to translate into a significant sales boost for the fast food chain.

According to AdAge.com, the restaurant chain posted a measly 1.7 percent gain in same-store sales from May 20-June 20 — the time period in which the sexy ad was airing.

Sibling chain Hardee’s was only able to post a 0.7 percent gain during that time, although it only ran the ad during the last week of that period, according to the Web site.

The ad for the chain’s Spicy Barbeque burger, which featured heiress Paris in an erotic car-washing scene and closed with her trademark catch phrase “That’s Hot”, was expected to provide quite a lift to the chain, however, results in the sales department were merely lukewarm.